Archive for September 7th, 2007
Apple Loves Me, You, and Everyone We Know
My first laptop was the free Gateway offered to students at the Pforzheimer Honors College, class of 2003. On the eve of my first college final – introduction to philosophy – it crashed. From then until August 2005, I was a regular at the computer support office, visiting every two weeks. Keep in mind, I wasn’t one of those people that downloaded music illegally or anything to entice viruses and whatever other reasons exist for hard drive failures. Yet, it happened.
In August 2005, I made the switch. I bought my beautiful, beloved 12 inch Powerbook G4. I haven’t talked to a computer support person since.
The reason I love Apple (and firmly believe Apple loves me back) is not simply because they provide me with beautiful, functional technology. I love Apple because its customer relations go far and beyond the polite servitude of Dell employees.
On Wednesday, September 5, Apple released a new line of iPods. Alongside the iPod release, the coveted iPhone price dropped from $599 to $399, pissing off plenty of early adopters.
The next day, CEO Steve Jobs issued an apology and $100 store credit to those early adopters. I can’t think of a single other company that would take care of its base the way Apple has.
Three cheers to you, Apple.
